Hospice & Palliative CareCenter Announces New Name and Brand Identity

Submitted on Friday March 9th, 2018

Hospice & Palliative CareCenter Announces New Name to Better Reflect Distinctive Characteristics and Add Clarity


Winston-Salem, NC – Hospice & Palliative CareCenter (HPCC) today announced that the organization is changing its name, in a deliberate and strategic step towards embracing a new identity.  This new identity reflects the organization’s distinctive characteristics and establishes a brand that patients and families can ask for by name.

“We are thrilled to announce our new name is Trellis Supportive Care. We believe this provides a unique and memorable name that accurately reflects the mission of our organization,” said Linda Darden, President & CEO.




“Trellis was chosen to represent the framework of support we provide our patients and families. We also like the sense of tranquility and peace of mind the name evokes, since a trellis is typically a garden structure that supports and guides plants and vines as they find their way,” added Darden.

“Selecting a provider when facing an advanced illness is not a common life event, and we understand that there are confusingly similar names which make selecting a hospice and palliative care provider challenging,” she added.

Ann Gauthreaux, Director of Public Relations said, “Our staff, like a trellis, become a framework of support for patients and families. Whether our team is providing palliative care, hospice care, advance care planning, grief counseling, around-the-clock care at our Kate B. Reynolds Hospice Home, or any other support we offer, our team is there for gentle guidance and support every step of the way.”

As the first hospice care provider in North Carolina, HPCC is beloved and trusted by generations of families who have experienced their compassionate care first hand.

Founded in 1979, HPCC was the only hospice in North Carolina serving Forsyth and surrounding counties. Over time, as more families have recognized the physical and emotional benefits of their care, the organization has been invited into other counties to share their expertise. Today, HPCC serves 13 Northwest North Carolina counties.

Darden said that by adopting the Trellis Supportive Care name, the hope is that families throughout the region will again be able to immediately recognize the organization, its longstanding reputation for superb care, and its array of expert services.

“We’re all very excited about our new identity. It will support all of our service offerings – current and future – because it reflects our mission of caring. We will be working hard behind the scenes for the next few months and will announce our public launch later in the year,” said Darden.


Hospice & Palliative CareCenter (soon to be Trellis Supportive Care) was the first hospice in the state of North Carolina. Since 1979, hospice care has been the cornerstone of the organization’s care; however, over the years, new and expanded programs have been introduced. These programs include grief counseling and advance care planning — both free of charge — for anyone in the community, as well as expanded palliative care services designed to meet the needs of patients earlier in the disease process. In 1998 the Kate B. Reynolds Hospice Home was opened, providing around-the-clock care to patients and families needing short-term inpatient care or respite care.
The staff is comprised of specially trained professionals who work as a team to help patients and their families live fully and comfortably, with hope — even during life’s most challenging time.